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It’s All About The Images, Baby – Pinterest and Instagram for Nonprofits

I decided today that I want to focus more of my time helping nonprofits understand, embrace and harness the power of images. The idea of visual storytelling is certainly nothing new or...

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Nonprofits, social media and fundraising: #GivingTuesday is a few of my...

I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response...

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Congress Is On Instagram – Why Isn’t Your Nonprofit?

What was once a bastion for teens and the tech-savvy to share photos of their feet at the beach, food porn and tall buildings shot from interesting angles, Instagram has now attracted a new set of...

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3 simple social media tips to make your fans and followers love you

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting...

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Social Media – What’s Hot…What’s Not

I am thrilled to present this morning on the topic “Social Media: What’s Hot… And What’s Not” at The Enterprise Center at Salem State University! Please enjoy my presentation, and leave me a comment!...

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Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of...

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The Latest Social Media Tools [PRESENTATION]

Yesterday I presented at the Inspire/BIO conference, “Harnessing the Power of the Patient”, a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar...

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My Advice for Politicians On Instagram

Soon after Instagram launched in October 2010, celebrities, actors and athletes jumped on the bandwagon in full force, taking #selfies, using the cool filters and blowing up everyone’s feeds with...

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15 Ways Nonprofits Can Use Instagram

This post was first published on the GiftWorks Guest Blog.  Instagram is hot. With 100 million monthly active users and over 40 million photos uploaded per day, the photo-sharing site claims to gain a...

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10 Ways Nonprofits Can Succeed with Visual Marketing

photo credit: helgabj via photopin cc Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy. What is Visual Marketing? Visual marketing is simply...

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Nonprofit Storyteller of the Week – Women for Women International

My Nonprofit Storyteller of the Week is Women for Women International, an international nonprofit helping women survivors of war rebuild their lives, has fantastic (and horrifying) stories to tell....

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